A common component of any successful online marketing campaign today is retargeting, which involves repeatedly marketing or displaying ads to audiences that have expressed interest in your products and services or bought from you in the past.
The results of a recent study on retargeting campaigns uncovered similar behavioral patterns among different audiences -- these patterns extended to audiences as dissimilar in nature as e-tailers and insurance companies. These insights can prove invaluable to helping companies in these highly competitive industries determine how to most effectively use their remarketing dollars. The findings include: don't retarget customers too soon, don't wait too long, know the ideal frequency, and understand when to use tailored vs. generic ads.
