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Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers

25.01.2012

Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit growth (up 10.9%), driven by three key digital areas, including paid search (+12.6%), online video (+22.4%), and mobile (+44.2%).

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