Social media allows a business to connect directly with its consumer base. A business with a Facebook page is approachable, personal and accessible.
Before the advent of Facebook, businesses relied on press releases and advertising to get the word out about sales or product developments that might interest customers. Compiling those took time and money. But the amount of information a company can disseminate now is constrained only by the number of times the person in charge of social media can hit the Post button.
he ease of disseminating information, coupled with a general lack of Facebook etiquette, can become a problem in its own right. And some common social media behavior can have serious negative repercussions. Those are: overposting, oversharing, poor writing and lack of moderation.
