iPROM SlideStory AD enables modular combination of various advanced creatives into a story that is displayed to web media user in an innovative way. Advanced creative solutions of PM Business Media communication agency, which were developed for implementation into iPROM SlideStory AD, included video ad, prize game and gallery of Škoda Fabia. Moving over the ad was enabled with clicking the pointing arrows and with up and down movements and sliding on iPad. The advanced ad was also displayed on mobile devices with even higher level of interaction with the Škoda brand, reaching 9.69 percent.
”We are very satisfied with the innovative web advertising campaign and its results, because we were able to lead users through the whole story and content we wanted to present in an innovative way. In the future we wish to continue using innovative marketing and selling approaches to break new ground and co-create trends. We are preparing important shifts in this filed in this year already and are investing a great amount of our budget into innovative web activities,” said Petr Podlipny, the director of Škoda motor brand in Porsche Slovenia company.
”We are convinced that the new innovative web advertising approach enables Porsche Slovenia company development of closer relationship with their target groups and presenting content and stories in an innovative way, which assures the company an important starting point at further change of attitude towards the Škoda brand and car sale,” said Primož Inkret, partner and executive director at PM agency.
iPROM SlideStory AD is the new iPROM format for web advertising registered at the register of copyright works for the area of the European Union. It is supported with iPROM AD Server technology and uses all standard targeting methods, including user oriented, technological and behavioral targeting. With an upgrade the iPROM AD Server also enables serving and in-depth measuring of both each module of the story and the story as a whole. A video presentation of the new format is available here.
About iPROM
iPROM is the leading web advertising company that ensures its clients planning, organization and performance of only such web advertising campaigns that bring measurable and transparent results. The wide range of unique technological and media solutions (iPROM PagePeel, iPROM Video, iPROM Media, iPROM Central, iPROM Mobile, iPROM Social, iPROM Search, iPROM Direkt and iPROM AdServer) enables a performance of marketing strategies of the widest range and requirements, their optimization and final success.
The company is obliged to media independence and therefore ensures the widest media selection: from advertising in content web media, media from web 2.0, to virus advertising and advertising in web browsers. Iprom is following tree basic IAB measurement standards: ad serving, video advertising and rich media ads.
For more information contact:
Simon Cetin, director
Adress: iPROM, d. o. o.
Marjekova 4
1000 Ljubljana
Phone: +386 1 51 10 782
Fax: +386 1 51 10 783
E-mail: simon.cetin@iprom.si
Web page: www.iprom.si
