iPROM presented a novelty in the web advertising area—a new ad format which will be marketed as iPROM SlideStory AD brand. With it, iPROM upgraded standard web advertising and modularly combined various advanced creatives into a story that is displayed in this innovative format. Advanced creatives with unique support of all of client’s digital ad materials can include animation, video, pictures gallery, prize game, interactive game, social networks and other presentation pages. The ad format itself can appear in any of the standard web ad sizes. iPROM has registered its new business concept and the iPROM SlideStory AD brand at the register of copyright works for the area of the European Union.
Video presentation of the new format iPROM SlideStory AD
iPROM SlideStory AD leads users through the whole advertizing story, either with repeated ad viewing or through their own interaction. ”The story can be presented by different elements to stimulate the users’ interests and at the same time it retains the completeness of the ad message,” said Simon Cetin, director of iPROM. ”Due to the ever growing number of smart mobile devices we developed the solution technologically to the extent that is makes the experience on those devices the best possible. The interaction with an ad includes support for the so called touch screen technologies,” added Cetin. To gain the best user experience on mobile devices, all of the advanced creatives combined in the new format are optionally supported with HTML 5 technology also.
The format supported with iPROM AD Server technology uses all standard technological targeting methods, including user oriented, technological and behavioral targeting. With an upgrade the iPROM AD Server also enables serving and in-depth measuring of both each module of the story and the story as a whole.
iPROM SlideStory Ad is the fifth iPROM's registered business concept in the European Union and also the fifth iPROM’s registered brand in a row. It completes the list of iPROM’s registered ad formats that include iPROM Screensaver AD, iPROM Unistream Video AD, iPROM PagePeel AD and iPROM AD Panel.
About iPROM
iPROM is the leading web advertising company that ensures its clients planning, organization and performance of only such web advertising campaigns that bring measurable and transparent results. The wide range of unique technological and media solutions (iPROM PagePeel, iPROM Video, iPROM Media, iPROM Central, iPROM Mobile, iPROM Social, iPROM Search, iPROM Direkt and iPROM AdServer) enables a performance of marketing strategies of the widest range and requirements, their optimization and final success.
The company is obliged to media independence and therefore ensures the widest media selection: from advertising in content web media, media from web 2.0, to virus advertising and advertising in web browsers. Iprom is following tree basic IAB measurement standards: ad serving, video advertising and rich media ads.
For more information contact:
Simon Cetin, director
Adress: iPROM, d. o. o.
Marjekova 4
1000 Ljubljana
Phone: +386 1 51 10 782
Fax: +386 1 51 10 783
E-mail: simon.cetin@iprom.si
Web page: www.iprom.si
