”In the world of web media different ways of targeting are a trend. Ad capabilities in parts of web media that offer good conversions are often fully occupied,” said Simon Cetin, the director of iPROM. ”The new solution enables web media to display ad impressions anywhere in web media, to a specific group of users, and at predefined frequency. With it, the web media are increasing their marketing capabilities and their clients are offered solutions that bring better results for the same budget. A medium gets a guaranteed competition advantage.”
iPROM AD Server is tracking interest in behaviour of selected target groups in web medium. It then displays targeted ad impressions to those selected groups regardless of their current medium rubric. The solution for optimization of media space based on behaviour patterns has been developed with cognition and experiences related to standard targeting according to users interests. It supports simultaneous combination of all standard targeting parameters of iPROM AD Server's solution.
About iPROM
iPROM is the leading web advertising company that ensures its clients planning, organization and performance of only such web advertising campaigns that bring measurable and transparent results. The wide range of unique technological and media solutions (iPROM DIREKT, iPROM VIDEO, iPROM CENTRAL, iPROM MEDIA, iPROM NEOS, iPROM ADPANEL and iPROM AD Server) enables a performance of marketing strategies of the widest range and requirements, their optimization and final success.
The company is obliged to media independence and therefore ensures the widest media selection: from advertising in content web media, media from web 2.0, to virus advertising and advertising in web browsers. Iprom is following tree basic IAB measurement standards: ad serving, video advertising and rich media ads.
For more information contact:
Simon Cetin, director
Adress: iPROM, d. o. o.
Marjekova 4
1000 Ljubljana
Phone: +386 1 51 10 782
Fax: +386 1 51 10 783
E-mail: simon.cetin@iprom.si
Web page: www.iprom.si
