With its new ad format Iprom has set a new milestone regarding visibility, innovation and at the same time a non-disturbing user experience. The PagePeel AD format is a novelty on the advertising market and it brings a freshness in media space; it is easily noticed, interesting, it attracts users’ attention and ensures a surprising effect, but at the same time it is not intrusive. The new format was developed by an experienced team of Iprom’s specialists and is the answer to clients’ wishes. To ensure a more transparent way of offering a new service Iprom has registered its concept iPROM PagePeel AD and its software as original authorial work in the register of copyright works, and also started a registration procedure for the Iprom PagePeel AD brand with the competent authorities.
iPROM PagePeel AD invites users to open a tab and reveal the advertised message. In web media users see a small triangle-shaped tab on the top of a page or article that invites them to reveal the whole content. When users »uncover« a tab with the computer mouse the ad message appears. iPROM PagePeel AD ensures visibility to the advertisers. When the ad is entirely uncovered the advertised message reveals and attracts users’ attention and invites them to interact. At this point advertisers can use the attention of users to their advantage and show them the advertised message in the form of a video ad, animation or classic ad creative.
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Picture: The sample of iPROM PagePeel ADTM (for viewing the whole ad click here).
The advantage of the PROM PagePeel Ad format is in the universal support of various advertisers' creatives, for it offers automatic support to all sorts of flash and video contents and also visual creatives. It also supports a combination of all of the abovementioned and it incorporates them into one format. The mentioned creatives do not need to be specially prepared for the new iPROM PagePeel AD which means lower costs of production.
In accordance with Iprom AD Server the new ad format supports all forms of targeting, positioning and filtering (technological, behavioural, contextual…). Iprom AdServer ensures for iPROM PagePeel AD format a powerful statistical package that together with standard statistics and tracking of various conversions also includes: impressions of tabs and revealed iPROM PagePeel AD, with video ads or animations also all of the data about videos or animations that were seen till the end.
About iPROM
iPROM is the leading web advertising company that ensures its clients planning, organization and performance of only such web advertising campaigns that bring measurable and transparent results. The wide range of unique technological and media solutions (iPROM DIREKT, iPROM VIDEO, iPROM CENTRAL, iPROM MEDIA, iPROM NEOS, iPROM ADPANEL and iPROM AdServer) enables a performance of marketing strategies of the widest range and requirements, their optimization and final success.
The company is obliged to media independence and therefore ensures the widest media selection: from advertising in content web media, media from web 2.0, to virus advertising and advertising in web browsers. Iprom is following tree basic IAB measurement standards: ad serving, video advertising and rich media ads.
In eleven years of working iPROM has planned and performed over 3000 advertising campaigns, noted over 40 billion of interactions with web users and gained trust of numerous small, medium and big national and international advertisers.
For more information contact:
Simon Cetin, director
Adress: iPROM, d. o. o.
Marjekova 4
1000 Ljubljana
Phone: +386 1 51 10 782
Fax: +386 1 51 10 783
E-mail: simon.cetin@iprom.si
Web page: www.iprom.si
