Forbes tapped three experts to rank the 20 best-ever social media campaigns. The judges were asked to take into account the success of the campaigns as well as the quality of the execution and creativity of each one. The judges shared the same opinions on some campaigns, such as the marketing effort behind The Blair Witch Project, which came in as the best-ever social media campaign--and one of the first of its kind. The Old Spice's last campaign and Burger King's »Subservient Chicken« are also among the best-ever social media campaigns. The final list also included planned, strategic social media campaigns, like Bing's partnership with the Facebook game Farmville to lure players to the search engine with a Farmville money reward. Others were quirky, small-budget Web efforts that started small and became big, such Blendtec's "Will it Blend?" Web videos.
