Toyota is encouraging owners of its cars to share personal stories about their vehicles on Facebook in what it has dubbed each person’s “Auto-Biography.” The carmaker says the campaign stresses a certain familial attachment to its Camry and Corolla models in particular and aims to show the world there are still plenty of loyal Toyota owners despite recalls due to sticking accelerator pedals earlier this year. The Facebook application launched July 2 and since then, 5,400 posts have been added to Toyota’s Facebook fan page. In these posts, car owners enter information about the model, year, and number of miles on their car, as well as an anecdote, like memories of a first vehicle or the bittersweet moment when a car with hundreds of thousands of miles was sold or given away. The number of Auto-Biography stories contributed thus far has met the expectation on the high end. What’s more, Toyota’s Facebook fan page has grown considerably. As of Friday, Toyota had nearly 148,000 fans.
