Small businesses continue to increase their search spending over last year, while Yahoo drew some of that spend away from competitors Google and Ask, according to the latest quarterly report from online marketing WebVisible. Small businesses continue to increase their search spending over last year, while Yahoo drew some of that spend away from competitors Google and Ask, according to the latest quarterly report from online marketing WebVisible. The average small business advertiser spent $2,231 on search advertising in Q2 2010 – up by 1.4 percent from Q1 2010 and by 159 percent over Q2 2009.