The poll results revealed that in January almost a quarter (23 %) of web users bought technical products over the Internet, and monthly almost one tenth (8%) of web users that participated in a survey buy technical products over the Internet.
Picture: Buying of technical products in web stores (n=731). Source: iPROM and Valicon, February 2010
The most frequently bought technical products regardless the way of buying are the ones in the category of computer accessories. Those were also the most frequently bought products over the Internet last year. In the last year the survey participants used the Internet frequently to buy also accessories for cameras, personal computers or laptops and cameras. Survey participants estimate that in the future they will use the Internet mostly for buying computer accessories. According to the survey results three main factors that influence online shopping are: price (79%), handiness (58%) and access to information (52%).
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Picture: Reasons for buying in a web store (n= 479). Source: iPROM and Valicon, February 2010
Users of web technical stores mainly use Internet as a mode for searching information about products/services and also as a channel for buying that product/service.
The survey was carried out in the beginning of this year as a poll, which included 731 of web users.
About iPROM
iPROM is the leading web advertising company that ensures its clients planning, organization and performance of only such web advertising campaigns that bring measurable and transparent results. The wide range of unique technological and media solutions (iPROM DIREKT, iPROM VIDEO, iPROM CENTRAL, iPROM MEDIA, iPROM NEOS, iPROM ADPANEL and iPROM AdServer) enables a performance of marketing strategies of the widest range and requirements, their optimization and final success.
The company is obliged to media independence and therefore ensures the widest media selection: from advertising in content web media, media from web 2.0, to virus advertising and advertising in web browsers. Iprom is following tree basic IAB measurement standards: ad serving, video advertising and rich media ads.
In eleven years of working iPROM has planned and performed over 3000 advertising campaigns, noted over 40 billion of interactions with web users and gained trust of numerous small, medium and big national and international advertisers.
For more information contact:
Nina Bilban
Adress: iPROM, d. o. o.
Marjekova 4
1000 Ljubljana
Phone: +386 1 51 10 782
Fax: +386 1 51 10 783
E-mail: nina.bilban@iprom.si
Web page: www.iprom.si
