A Frank N. Magid Associates survey sponsored by video site Metacafe found the majority of online video viewers think online video ads are at least as acceptable as television commercials. Fewer than a quarter of respondents thought online ads were more annoying. Millennials, the biggest fans of online video, were also the most comfortable with the ads. Nearly a fifth of men ages 18 to 24 thought online video ads were more acceptable than TV ads; 10% of women the same age agreed. Younger viewers may feel so positively toward online video ads because they realize how few there are in comparison to television commercials.
