Nikon Slovenija has upgraded its European advertising campaign called »I AM Nikon«. On a web site www.nikonsvet.si they prepared a big prize winning competiton called »JAZ SEM ...« (»I AM ...«) and exceeded all expectations. Users can easily and in a funny way upload their photos on page jazsem.nikonsvet.si, write their personal message and thus creat their own ad. So far the response to this competition is remarkable: users published more than 14,000 ads which recived 850,000 votes.
