According to recent research from the Pew Internet Project, 52% of the American population is watching videos online — that’s 69% of all Internet-connected American adults. If online video watching continues at its current rate of growth, in just under 5 years, almost every American with an Internet connection (i.e., the vast majority of Americans, period) will be watching video online. The groups of people most likely to watch online videos include younger adults, men, the wealthy and the well-educated — a factoid which bucks current wisdom about YouTube comments.
