Travelers are beginning to take advantage of internet and mobile devices and social media as tools to help plan and take summer vacations. The internet continues to play an important role in travelers’ decision-making processes and social media has evolved into a valuable resource, as well. One in two (50%) respondents have used a computer or web-enabled smartphone to research information online about a hotel, while almost half (47%) have researched information online about a flight. Sixteen percent of respondents have read a positive consumer-generated comment about a hotel/motel, which influenced their decision to book a room at that facility, and 13% have used a social media site to research or plan a trip.
