With its software solution for distribution, targeting and tracking of advertising materials on internet, last year Iprom AD server served over 5.5 billion web ads to Slovene web users, and with that it increased served ads in 2008 for almost 30 percent. With the support of iPROM software solution, direct clients, agencies and media publishers in 2009 realized altogether more then 3000 advertising campaigns with 6736 various web ads on over 600 web pages.
Iprom ad server represents one of the biggest projects on the Slovene Internet. A software solution that works on twelve connected servers recorded in 2009 on average nearly 732 interactions with web users every second, and served to them 173 web ads per second. Ad server communicated daily with on average 621.701 web users and every day it recorded 63 million various interactions.
In 2009 the shares of web ads impressions in various industries were distributed so that automotive industry was in the first place with over 1,7 billion ads impressions, next was telecommunications industry with 1,4 billion impressions.
For three consecutive years, automotive industry remains number one, but there have been changes in second place as the home and housekeeping equipment industry from 2008 has been overtaken by the telecommunications industry. The least impressions, as expected, were noted in the finance industry, which has in two years dropped from third place to sixth place. The analysis of impressions included all used formats of classic, rich and video ads.
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Picture: Branches by ad impressions (Source: iPROM, 2009)
About iPROM
iPROM company (www.iprom.si), founded in 1999, is the pioneer of the Slovene internet advertising industry. Iprom develops solutions that are entirely in accordance with the latest standards of the internet advertising industry. Combining media, data, research and technologies Iprom enables marketers to offer right ad messages to the right person at the right time, and it helps web publishers increase their income.
iPROM offers complete media and technological solutions for advertising with web ads and other digital contents. Iprom AdServer is a technological solution for distribution, targeting and tracing of ad content on the web. Iprom Neos is designed for centralized reporting and evaluation of all forms of buying ad inventory on internet.
Media Iprom is an advanced technological basis for supporting »out of banner« web advertising, it supplements its selection of solutions with a system for buying off the non-sold ad inventory of Central Iprom.
For more information contact:
Mr. Simon Cetin, director
Adress: Iprom d.o.o.
Marjekova pot 4
1000 Ljubljana
Phone: +386-1-51 10 784
Fax: +386-1-51 10 783
E-mail: simon.cetin@iprom.si
Web page: www.iprom.si
