The campaign analysis enables the client an instant view into managing of his advertising funds. A report contains independent data about total reach of the campaign, clicks (total and from various users), impressions, CTR (click through rate), average OTS (an average number of impressions of an ad to a user) and other data that are significant in web advertising. A report based on unified measurement methodology is available also for every single web site included in web campaign. Iprom Ad Server enables constant control over use of funds while the campaign is running (real-time data). Those data are available to the client also after the campaign is finished.
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