As a form of marketing communication advertising in web media is present in every contemporary media plan. Cost effectiveness, better control over use of funds, easier direct addressing of buyers, exact targeting, and effective measuring of results are the main reasons for spending more media funds for the internet each year.
Web media planning includes a set of activities that define the way with which a client's message will reach as many right people as possible with as few spent funds as possible.
Realization of advertising campaign in web media is a procedure of delivering the client's message at the right time and with the right mechanism to the right person.
Iprom is the only Slovene company that is specialized in web media planning and running of adevrtising campaigns in web media. Together with four other European companies Iprom sets the world's standards of web advertising. After more than ten years of development the Iprom company services became a standard for quality and evaluation of communication campaigns' effectiveness on the web.
